Opinion

28 June 2012 12:00 am Opinion

On my first day in the Hi-Fi business, back in the glory days of the mid 1990s, I was taught how to do a great demonstration. My teacher was Steve Reichert, a legend in the AV business and to this d...

8 June 2012 12:00 am Website HelpOpinion

To Rebrand or Not? Many agencies delight in the term 'rebrand'. On hearing that word you wouldn’t be alone if your first thoughts were of a new logo, letterheads, business cards, invoices and, of ...

8 May 2012 12:00 am Opinion

Let's start with a question, would you send your customers a printed daily newsletter full of random content you'd never seen? No? Me neither. Yet a quick glance around Facebook or Twitter and you’...

27 February 2012 12:00 am Website HelpOpinion

Social Media networks like Facebook, Twitter & LinkedIn seem like obvious ways to communicate to customers, particularly if you’re a small, time and money strapped business. But is the time you ...

14 January 2012 12:00 am EventsOpinion

The CES 2012 show in Las Vegas turned out to be one of the busiest in years with over 3000 brands on show and early reports suggesting a record breaking 130k visitors! There was plenty to see, hear, t...

9 January 2012 12:00 am EventsOpinion

Eight thousand or so miles is a long trip but the CES in Las Vegas is a must if you need to know what’s coming up in the world of gadgets and electrical goodies. Like so many of our industry collea...