Martins Hi-Fi - Case Study

Project Introduction

Martins Hi-Fi in Norwich is one of the Hi-Fi industry’s best known and best loved retailers. Having been formed in 1968 Ted Martin, one of the original founders, is still in overall control of the shop today. Having known the Martins team for many years we were delighted to be contacted by Ted with a view to rebuilding their website.
  • Features:

    • Custom graphic and template design
    • Fully responsive (mobile friendly) pages
    • Owner editable via full Content Management System (CMS)
    • Separate main website and product listing site
    • Easy to edit sections (brands, staff, projects etc)
    • SEO (Search Engine Optimisation) for local and national listings
  • Client Business Type

    • Residential Custom Install
    • Hi-Fi Retail

Project Story

It soon became apparent that two separate, yet closely integrated, parts of the site would be needed; the main site for Hi-Fi, Home Cinema and Home Automation, alongside a section for complete product listing.

The first job at hand was some site planning. Presto put together a full-page plan for the site, which was agreed by all parties and formed the basis of project brief.

Next came graphic and HTML template design. These used Martins’ existing logo and colour-way but explored a more precise, balanced look. Target customer types were established and the fonts, colours, text and imagery were all carefully chosen to best suit these groups.

Each template was design to be ‘responsive’, adjusting its layout to suit the particular device the site visitor is using. This approach makes the website easier to use on mobile and tablet devices, and also adheres to Google’s new mobile-friendly guidelines.

To enable the Martins team to edit their own website post-launch, the Presto team invested a large amount of time customising a Content Management System (CMS) to make this process as easy and quick as possible. Dedicated sections in the site admin were built for ‘Brands’, ‘Case Studies’, ‘Customer Testimonials’ and ‘Staff Profiles’, with each optimised for the best search engine results along the way.

The product listing section called for a separate CMS dedicated to making navigation as easy as possible. Search options by brand, model and product type and over 500 products were imported from the company’s previous website.

The site launched at the end of April 2015 and is already proving highly popular with visitors and the team at Martins.

See The Finished Website

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