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The Clarity Alliance

Project Details

Client: The Clarity Alliance

Audience: B2B

Industry: Hi-Fi Retail/Trade Body/Education & Training


The Clarity Alliance represents retailers, manufacturers, distributors and other companies operating in the HiFi and AV sector promoting the highest standards of customer service.

Project Story

The Clarity Alliance website was another update of one of our older projects. When the Clarity Alliance first launched we were asked to build their initial website. Since its launch the organization has grown and new web technologies have emerged. With this in mind Clarity approached us for a new website in the Spring of 2017.

After in-depth discussions with the Clarity team a full specification for the site was drawn up and agreed. It would include a number of important features:

  • New mobile-friendly ‘responsive’ design
  • Dealer search facility with Google map integration
  • A landing page for every member with a location map for retailer members
  • Secure members area
  • marketplace integration
  • Fully featured blog
  • Live Twitter integration
  • ‘Meet the board’ section
  • Application area with downloadable forms

We worked closely with the Clarity team to develop an appropriate look and feel for the site. We then built the site framework on a fully customised Content Management System (CMS) to allow the Clarity team full access to edit the site. The marketplace integration means items posted on the main by Clarity members are automatically added to the Clarity Alliance website marketplace.

The new Clarity Alliance website launched in the Autumn of 2017.