Client: Grahams Hi-Fi
Industry: Residential Custom Install/Hi-Fi Retail
We've known the team at Grahams for many years and this is the second website that we have built for them. They have a diverse range of services but are known for their smart home installations and, of course, their world-famous retail store!
Founded in London as a small family electrical business in 1929, 37 years later Grahams was recognised as one of the best Hi-Fi shops in the world by Arena Magazine. In 1992 they had diversified to become one of the first home automation specialists in the UK. Today, Grahams is a multi-award winning company that designs and installs integrated homes all over the world.
We were delighted when Grahams choose us again when it was time to rethink their website and we were keen to rebuild the site to reflect the changing market.
Grahams' main requirement was to improve the experience of visitors to their website. We split this into two key areas, a new graphical language for the Grahams online brand and tweaks to how information on the site was organised. Although not part of the initial brief, a new look for the Grahams logo presented itself during graphical development of the website and this was both accepted by the company and later adopted across Grahams marketing materials.
Working with such great project images made it easy to be inspired when designing the new site. Maximum use of the vast library of images supplied made the site visually compelling while all text was rewritten to make it easy to read, no matter what device was used to view the new website.
It was imperative that the site was as mobile friendly as possible. All templates were therefore designed to respond to screen size with content being relaid and resized to suit. This technique also follows Google's guidelines for mobile-friendly websites ensuring great SEO results.
Finally the new website was built on Proccesswire, an easy-to-use Content Management System (CMS), allowing multiple members of the Graham's team to edit content easily and at any time.