Client: Grahams Hi-Fi
Industry: Residential Custom Install/Hi-Fi Retail
We'd known the team at Grahams for many years and we were really pleased when they asked us to build their new website. They are such a well known and respected company, we jumped at the opportunity!
Grahams is one of those success stories that make you smile.
Founded in London as a small family electrical business in 1929, 37 years later Grahams was recognised as one of the best Hi-Fi shops in the world by Arena Magazine. In 1992 they had diversified to become one of the first home automation specialists in the UK. Today, Grahams is a multi-award winning company that designs and installs integrated homes all over the world.
With Presto’s experience in the home installation industry, it was only natural for Grahams to choose us when it was time to rethink their website.
It soon became apparent that the information architecture of Grahams' existing site had grown unruly under the strain of more and more content being added to it over time. Also, Grahams' portfolio of stunning, high quality case study images had become ‘lost’ within the site.
There was no doubt the existing website was ripe for a rebuild!
Grahams' main desire was to improve the experience of visitors to their website. We split this into two key areas, a new graphical language for the Grahams online brand and a complete rethink of how all information on the site was organised. We began by developing a new graphical look for the Grahams brand while retaining their well-known logo. A trapezium was used to focus the flow of the eye as visitors traverse page while fonts were chosen to be as easy to read as possible.
Working with such great visual assets made for great inspiration when designing the new site. Maximum use of the vast library images supplied makes the site visually compelling while all text was rewritten to make it easy to read, no matter what device was used to view the new website.
It was imperative that the site was as mobile friendly as possible. All templates were therefore designed to respond to screen size with content being relaid and resized to suit. This technique also follows Google's guidelines for mobile-friendly websites ensuring great SEO results.
Finally the new website was built on an easy-to-use Content Management System (CMS) allowing multiple members of the Graham's team to edit content easily and at any time.