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The Eel Catcher's Daughter

Project Details

Client: The Eel Catcher's Daughter

Audience: B2C/Retail

Industry: eCommerce


The Eel Catcher's daughter is a small high street retailer of, in their words, 'a treasure trove of tempting things waiting to be found'. The shop offers a highly personal service and is completely unlike typical corporate retailers.

Project Story

We're proud to have known the Eel catcher's Daughter team for many years and have seen the shop devlop from a basic idea to the popular and successful store it is today. Visitors to the high street shop are treated to a wonderful collection of products, carefully curated by the Eel Catcher's Daughter team and a warm, welcoming atmostphere with every item individually wrapped at the till.

Our brief was simple and yet tricky - to portray the experience of the shop online.  Delivering a look and feel that was 'elegant yet welcoming' was the agreed brief. The decision was quickly made to develope a completely custom graphic design. We felt it was the only way to guarantee  the feel of the real shop.

Once the design was developed and agreed we deployed the store on the popular Shopify eCommerce platform and the online store lauched with great sucess.

Key features of the project included:

  • Completely custom graphic design 
  • A warm and welcoming feel
  • Complete control of the website by its owners and staff
  • Secure transaction and re-marketing functionality
  • Order and inventory management