Opinion
28 June 2012
Opinion
Opinion
On my first day in the Hi-Fi business, back in the glory days of the mid 1990s, I was taught how to do a great demonstration. My teacher was Steve Rei...
To Rebrand or Not?
Many agencies delight in the term 'rebrand'. On hearing that word you wouldn’t be alone if your first thoughts were of a new lo...
8 May 2012
Opinion
Opinion
Let's start with a question, would you send your customers a printed daily newsletter full of random content you'd never seen? No? Me neither.
Yet a ...
Social Media networks like Facebook, Twitter & LinkedIn seem like obvious ways to communicate to customers, particularly if you’re a small, time...
The CES 2012 show in Las Vegas turned out to be one of the busiest in years with over 3000 brands on show and early reports suggesting a record breaki...
Eight thousand or so miles is a long trip but the CES in Las Vegas is a must if you need to know what’s coming up in the world of gadgets and electr...