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Opinion

The Return of the Killer Home Cinema Demonstration - Preview Image

The Return of the Killer Home Cinema Demonstration

28 June 2012
Opinion
On my first day in the Hi-Fi business, back in the glory days of the mid 1990s, I was taught how to do a great demonstration. My teacher was Steve Rei...
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“All Change Please!” - Is it really time to redesign your website? - Preview Image

“All Change Please!” - Is it really time to redesign your website?

8 June 2012
Hints and Tips/Opinion
To Rebrand or Not? Many agencies delight in the term 'rebrand'. On hearing that word you wouldn’t be alone if your first thoughts were of a new lo...
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The problem with anti-social media - Preview Image

The problem with anti-social media

8 May 2012
Opinion
Let's start with a question, would you send your customers a printed daily newsletter full of random content you'd never seen? No? Me neither. Yet a ...
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Are you wasting your time with Social Media? - Preview Image

Are you wasting your time with Social Media?

27 February 2012
Hints and Tips/Opinion
Social Media networks like Facebook, Twitter & LinkedIn seem like obvious ways to communicate to customers, particularly if you’re a small, time...
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CES 2012 Show Report - Preview Image

CES 2012 Show Report

14 January 2012
Events/Opinion
The CES 2012 show in Las Vegas turned out to be one of the busiest in years with over 3000 brands on show and early reports suggesting a record breaki...
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Pre-show thoughts - CES 2012 - Preview Image

Pre-show thoughts - CES 2012

9 January 2012
Events/Opinion
Eight thousand or so miles is a long trip but the CES in Las Vegas is a must if you need to know what’s coming up in the world of gadgets and electr...
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