Opinion
So how was the ISE expo in this, it's tenth year?
Earlier this week CEDIA US asked us to put together a blog post about out ISE experience and we...
Followers of our Twitter feed may well have spotted some of our "Takeaways" from the recent CEDIA Future of Home Technology Conference . You can only ...
28 June 2012
Opinion
Opinion
On my first day in the Hi-Fi business, back in the glory days of the mid 1990s, I was taught how to do a great demonstration. My teacher was Steve Rei...
To Rebrand or Not?
Many agencies delight in the term 'rebrand'. On hearing that word you wouldn’t be alone if your first thoughts were of a new lo...
8 May 2012
Opinion
Opinion
Let's start with a question, would you send your customers a printed daily newsletter full of random content you'd never seen? No? Me neither.
Yet a ...
Social Media networks like Facebook, Twitter & LinkedIn seem like obvious ways to communicate to customers, particularly if you’re a small, time...