On my first day in the Hi-Fi business, back in the glory days of the mid 1990s, I was taught how to ...
To Rebrand or Not?
Many agencies delight in the term 'rebrand'. On hearing that word you wouldn’...
Let's start with a question, would you send your customers a printed daily newsletter full of random...
Social Media networks like Facebook, Twitter & LinkedIn seem like obvious ways to communicate to...
14 January 2012
Events/Opinion
The CES 2012 show in Las Vegas turned out to be one of the busiest in years with over 3000 brands on...
9 January 2012
Events/Opinion
Eight thousand or so miles is a long trip but the CES in Las Vegas is a must if you need to know wha...