Calendar icon28 June 2012 12:00 am Opinion

The Return of the Killer Home Cinema Demonstration

On my first day in the Hi-Fi business, back in the glory days of the mid 1990s, I was taught how to do a great demonstration. My teacher was Steve Reichert, a legend in the AV business and to this d...

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Calendar icon8 June 2012 12:00 am Website HelpOpinion

“All Change Please!” - Is it really time to redesign your website?

To Rebrand or Not? Many agencies delight in the term 'rebrand'. On hearing that word you wouldn’t be alone if your first thoughts were of a new logo, letterheads, business cards, invoices and, of ...

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Calendar icon8 May 2012 12:00 am Opinion

The problem with anti-social media

Let's start with a question, would you send your customers a printed daily newsletter full of random content you'd never seen? No? Me neither. Yet a quick glance around Facebook or Twitter and you’...

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Calendar icon27 February 2012 12:00 am Website HelpOpinion

Are you wasting your time with Social Media?

Social Media networks like Facebook, Twitter & LinkedIn seem like obvious ways to communicate to customers, particularly if you’re a small, time and money strapped business. But is the time you ...

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Calendar icon14 January 2012 12:00 am EventsOpinion

CES 2012 Show Report

The CES 2012 show in Las Vegas turned out to be one of the busiest in years with over 3000 brands on show and early reports suggesting a record breaking 130k visitors! There was plenty to see, hear, t...

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Calendar icon9 January 2012 12:00 am EventsOpinion

Pre-show thoughts - CES 2012

Eight thousand or so miles is a long trip but the CES in Las Vegas is a must if you need to know what’s coming up in the world of gadgets and electrical goodies. Like so many of our industry collea...

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